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Arts Foundation of
Marketing, branding, and new media for artists
The Arts Foundation of Cape Cod will present a new course this spring called “What’s Your Story? Personal Branding, Marketing, and New Media for Artists.” Arts marketing experts will present eight practical workshops for artists and cultural organizations to help them to identify their personal brand and use traditional and new media to powerfully convey their message to a targeted audience. What’s Your Story will be presented Tuesday evenings in April and May from 5:30 to 7:30 pm at the Arts Foundation of Cape Cod in
April 1 - Branding I - What's Your Story? Creating Your Personal Brand
April 8 - Branding II - Refining Your Message, Defining Your Targets
April 15 - Free Artist Websites I – Blogging for Artists
April 22 - PR I - Written Press Materials
April 29 - PR II - How to Get Published in Print and Online
May 6 - Free Artist Websites II – Selling Your Art Online
May 13 - New Media I – Podcasting and Videocasting
May 20 - New Media II - Social Networking for Artists
Each class is taught by an expert presenter on arts marketing, branding, or new media. Presenters include Jessica Burko, a professional arts marketing consultant (www.jessicaburko.com); Len Edgerly, a podcaster, blogger, and member of the boards of directors of the New England Foundation for the Arts (NEFA) and the Western States Art Federation (WESTAF) (www.lenedgerly.com); Jim Hill, Principal of THRIVE! And Digital Quill Design (www.icanthrive.com); and Dave Caolo, publisher of Kaylow Media (www.kaylowmedia.com) and blogger for The Unofficial Apple Weblog, Parenting Post (the official blog of Parenting Magazine), Daddy Daze, DIY Life, and other national blogs.
This class is now SOLD OUT. All workshops will be held at the Arts Foundation of Cape Cod in
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